Marketing Yourself Online As A Tutor
There are countless ways to advertise, promote, and market yourself online students as a tutor. However, there are only a few ways to effectively market yourself offline and in person.
In this article, I will give you some tips on how to market yourself offline and in the real world.
There are many ways to advertise yourself as a tutor. Like advertise yourself as a tutor in your local newspaper and online in free classified ads and job sites.
Some of the most effective methods include:
- Posting an advertisement on your social media pages.
- Posting an advertisement on online job boards.
- Handing out business cards.
- Creating a website.
How to introduce yourself as a tutor?
The key is to make sure that you have something unique about yourself or your services that sets you apart from other private tutors. You need to describe what makes you different from others who may offer similar services.
For example, if you’re offering English online lessons, focus more on teaching grammar rather than vocabulary, since it would take longer for prospective students to learn unfamiliar words.
If they want to know why certain word has been used, then they can ask questions related to grammar instead of just learning a list of words.
If you’re not quite clear on what sets you apart from other tutoring companies, here are two examples that might help clarify things up a bit:
- “I’m great at helping people understand their homework better by explaining concepts using my knowledge.”
- “My goal when working with a potential client is always to find solutions, so we both get our work done faster while having fun along the way!”
- Also, don’t forget that you also need to show proof of your experience — either through testimonials or a portfolio containing samples of past projects.
This will allow potential customers to see exactly what results you’ve achieved before hiring you. You could even create a video showing off your tutoring skills.
Ways to effectively advertise yourself as a tutor
Here are some ways you can effectively advertise yourself as a tutor:
1. Post advertisements on your social media profiles
Most people have Facebook accounts these days. If you don’t already have one, it is time that you get started with one today!
If you do not yet have a LinkedIn account, it is also worth getting one now. These two platforms can be used for marketing, especially if they are combined well.
When advertising via these platforms, make sure that what you say about them reflects positively about YOU and YOUR services.
This means that you should avoid making negative comments or being overly critical towards other tutors who may share similar interests with yours.
It would be best if you could post positive things about yourself and keep all of your posts upbeat.
2. Use Google+
Google Plus has been around for a while now – since 2011, actually. This platform allows you to create groups where you can interact with others from across the globe.
You can use these groups to network with like-minded individuals who wish to engage with each other regarding their shared interest areas.
As part of using this platform, you must register with Google+. Once registered, you’ll need to add your profile, which contains information such as your name, email address and phone number.
Once your profile details are complete, you then can create your own group.
If you choose to create more than just one group, remember to invite friends so that you can gain access to more members.
3. Create a web page dedicated to your service
The internet is full of websites. There’s no shortage of places to find something suitable when searching for whatever topic to teach.
The problem lies in finding a place where those interested in learning from you can easily contact you.
You could either set up and maintain your own site manually or hire someone else to do it for you. Either way, you will still need to pay for hosting fees. It is recommended that you start off by setting up a free trial before paying for anything.
4. Hire someone to design and build your personalised website/webpage
Setting up your very first webpage isn’t always easy. In fact, there are plenty of tutorials available on YouTube outlining how to go about doing this.
However, even though it takes less effort to use pre-made templates, customising your own template will allow you to show potential client base exactly what sort of results you can produce.
While there are different themes, we only recommend using HTML5 based ones because they look better and function better, too.
Hiring professionals to help you with building your webpages is a great idea.
They know everything there is to know about designing websites and can put together a professional-looking website quickly and efficiently. Be warned, however; hiring professionals can cost money.
5. Set up an email list
Email lists can be extremely useful tools with marketing online presence. Not only does it save time, but it helps you stay organised while simultaneously allowing people to opt into receiving updates and news related to your niche area of expertise.
These emails can contain links to articles, videos, blogs, and any type of content that relates directly back to your field of work.
By sending out regular newsletters, you can increase engagement levels within your community. People love reading through emails regularly and will feel much obliged to read through every single message you send them.
How can you tell if your market needs your service?
There are many ways to figure out whether your target audience needs your services. For example:
- Ask yourself questions
What would make me sign up for your course? What makes you stand apart from all the others offering similar courses?
If I was going to take a class taught by someone else, why should I pick yours over theirs?
- Look at reviews
Don’t assume that everyone loves the same things as you do. Take some time to see what other potential students say about their experience with your tutoring school.
You may also check out customer feedback sites like Yelp or Trustpilot. These platforms give you insight into what customers think about your business, including how satisfied they were during their interaction with you.
- Do research
Once you have narrowed down your target audience, try researching trends among your prospective clientele.
If you notice that certain groups prefer particular subjects, then consider tailoring your curriculum accordingly.
You might find that one subject has become more popular than another. This could mean that you won’t get paid for teaching something new unless you come across a tutor profile who already teaches the topic.
- Find out what problems your target audience faces
One effective method of determining which topics deserve special consideration is to ask yourself “what problems does my ideal student face?”
The answers to these questions will provide insights into which subjects demand attention most urgently.
- Research potential markets
Another way of finding out which areas in life require your help is to determine where your competitors don’t offer adequate solutions.
This information can help you identify gaps in the marketplace that your own services fill. You may even want to develop partnerships with companies whose products complement your skill set.
Doing so allows you to leverage both sides of the equation profitably.
- Check the competition
Finally, it’s good to compare your current offerings against those offered by your competition. If you notice enormous differences between your services and those provided by your peers, this could signal trouble ahead.
What are the tutoring service available?
Average tutor often uses online websites such as Udemy, Skillshare, Coursera, or edX to reach out to people interested in learning a specific skill set.
Some fellow tutors create custom-made lesson resources on YouTube while others upload video tutorials onto Vimeo or Dailymotion.
Other deal between tutors choose to sell physical items related to their expertise via Amazon or eBay. Some experienced tutors go digital only and post free resources on their website.
Whatever route you decide to take, there are plenty of options available to you. The key thing is to focus on providing quality original content and making sure that you deliver exactly what your clients expect.
How much money do tutors make?
Independent tutor earn anywhere from $20-$100 per hour depending on factors such as location, availability, and whether they charge an hourly rate instead of a flat fee.
However, many methods for tutors work part time rather than full time because they enjoy working independently. In fact, freelancing offers them flexibility and autonomy when compared with traditional employment.
As mentioned earlier, if you’re looking to supplement your income, you need to be prepared to invest significantly in marketing yourself.
A successful tutoring career requires dedication to delivering high-quality materials and being able to attract paying clients.
Final Words
There are more than a few places to advertise yourself as a perfect tutor. You can make use of the personal ads, like those on Craigslist or on your local college bulletin board.
You can also use some of the more formal avenues, such as those on the Career Services pages of your school’s website.
With this information listed above, you will advertise yourself as a seasoned tutor and start a profitable tutoring business.